The Program
Day 1
27.10.2016
OPENING CEREMONY– 9:15 | 9:30
Rafael van Grieken – Consejero Educación, Juventud y Deporte, CAM
Alexander Koch – Senior Corporate Communication Manager at FIFA
ECONOMIC AXIS OF FOOTBALL
INVESTMENTS IN FOOTBALL TEAMS– 9:35 | 10:30
Sponsored by KPMG
Juan José Cano – Partner – KPMG
Miguel Ángel Gil – CEO – Atlético de Madrid
Javier Gómez – Corporate General Director – La Liga
Maheta Molango – CEO – Real Club Deportivo Mallorca SAD
TV RIGHTS, CONTENT DISTRIBUTION AND REVENUE SHARING– 10:40 | 11:30
Organized by CSBM-IESE
Rick Parry – Member of the Investigatory Chamber of the UEFA Club Financial Control Body
Sergio Gil – Director of Sports Aquisitions, Movistar +
Eduardo Gómez García de Paredes – Managing Partner at Ideofactum & Member of the CSBM at IESE
Jesús Bueno – Vice President NBA Europe, Africa & Middle East
FOOTBALL ETHICS, ROLE AND DIMENSIONS– 11:40 | 12:30
Organized by AFE
Luis Rubiales – President AFE
Joaquim Evangelista – Presidente, Sindicato de Futebolistas Professionales de Portugal
Bobby Barnes – Deputy Chief Executive – PFA
Isabel Lara – Vicepresident, Atrevia
Manu Sarabia – Commentaror at Canal +
THIRD PARTY INVESTMENT: ARE THERE ANY ALTERNATIVES?– 12:40 | 13:30
Organized by Senn Ferrero
Jorge Mendes – Founder of Gestifute – TBC
Neil Lucas – CEO of Doyen Sports – TBC
Julio Senn – Partner Director – Senn Ferrero & Associates
CHINA: ON THE RISE– 15:00 | 15:45
Jun Zhao – CEO – China Media Capital
Ramón Robert – CEO – RCD Espanyol SAD
FOOTBALL AS AN ELEMENT OF SOCIAL INCLUSION– 16:00 | 16:50
Rodrigo Fonseca – Creative Communicator and Sport Program Specialist – UNICEF
Federico Raviglione – Communication and Membership Services Coordinator at ECA
Matt Stevenson-Dodd – CEO – Street League
María Vallés – General Manager – FC Barcelona Foundation
Jürgen Griesbeck – CEO & Founder, Street Football World
PERSPECTIVES ON WOMAN´S FOOTBALL: PRESENT & FUTURE– 17:00 | 17:50
Sponsored by MARCA
Juan Ignacio Gallardo – Director Diario Marca – Moderator
Ana Rossell – CEO – AR10
Maria Victoria Pavón – President – C.D. Leganés
Patricia Rodríguez – Managing Director – S.D. Eibar
THE FUTURE OF THE PROFESSIONAL FOOTBALL INDUSTRY– 18:10 | 18:30
Javier Tebas – President – La Liga
Day 2
28.10.2016
TECHNOLOGICAL IMPACT ON FOOTBALL
FANS & MARKETING– 9:15 | 10:05
Sponsored by CISCO
Sebastián Lancestremère – Sports Business General Manager – Microsoft
David Nuñez – Director Media Partnerships – Twitter
Stefan Leibhard – Managing Director Product – Sportradar
José Manuel Petisco – General Manager – CISCO
Esteve Calzada – CEO – Prime Time Sport
SMART STADIUMS– 10:15 | 11:05
Sponsored by AUDITEL
David Ceballos – Senior Manager – AUDITEL
Jorge Betancor – Architect – Populous
Birger Nass – Head of Stadium and Security Department – DFL Bundesliga
Andrea Sartori – Global Head of Sport – KPMG
Pedro Sebastián de Erice – Regional Managing Director – AUDITEL
FROM FAN ENGAGEMENT TO MONETISATION– 11:15 | 12:05
Sponsored by PIVOT SPORT
Nacho Ríos – Senior Director – Pivot Sport
Stephen Duval – Co Managing Partner – XXIII
Felipe Martin – Marketing Director – Santander
Nacho Martínez Trujillo – Director General Innovación y Desarrollo Global, –LaLiga
SPORTS SPONSORSHIP AND CONTEXT– 12:15 | 13:05
Sponsored by WWP
Rayde Luis Báez – Managing Director – WWP
César Ruiz – Head of Advertising Sales and Partnerships – BeIN Media Group
David Molina – Head of Sponsorships in Europe, Mastercard
Pepe Soler-Roig –Sponsorship and Events Manager –Audi Spain
INFLUENCERS: A NEW REALITY FOR YOUR BUSINESS– 13:10 | 13:30
María Concepción Ferreras – Director Youtube Partnerships, Southern Europe and Turkey
Bastian Manintveld – Executive Chairman, 2btube
Moderated by Alberto Hernández Bravo – Founder – El Despacho de Kotler
WFS GSIC START-CUP COMPETITION– 13:35 | 14:25
7 startups will compete and give elevator pitches on their company
CLOSING CEREMONY– 14:30 | 15:00
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