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Day 1

27.10.2016



OPENING CEREMONY– 9:15 | 9:30


Rafael van Grieken – Consejero Educación, Juventud y Deporte, CAM

Alexander Koch – Senior Corporate Communication Manager at FIFA


ECONOMIC AXIS OF FOOTBALL


INVESTMENTS IN FOOTBALL TEAMS– 9:35 | 10:30

Sponsored by KPMG


Juan José Cano – Partner – KPMG

Miguel Ángel Gil – CEO – Atlético de Madrid

Javier Gómez – Corporate General Director – La Liga

Maheta Molango – CEO – Real Club Deportivo Mallorca SAD


TV RIGHTS, CONTENT DISTRIBUTION AND REVENUE SHARING– 10:40 | 11:30

Organized by CSBM-IESE


Rick Parry – Member of the Investigatory Chamber of the UEFA Club Financial Control Body

Sergio Gil – Director of Sports Aquisitions, Movistar +

Eduardo Gómez García de Paredes – Managing Partner at Ideofactum & Member of the CSBM at IESE

Jesús Bueno – ‎Vice President NBA Europe, Africa & Middle East


FOOTBALL ETHICS, ROLE AND DIMENSIONS– 11:40 | 12:30

Organized by AFE


Luis Rubiales – President AFE

Joaquim Evangelista – Presidente, Sindicato de Futebolistas Professionales de Portugal

Bobby Barnes – Deputy Chief Executive – PFA

Isabel Lara – Vicepresident, Atrevia

Manu Sarabia – Commentaror at Canal +


THIRD PARTY INVESTMENT: ARE THERE ANY ALTERNATIVES?– 12:40 | 13:30

Organized by Senn Ferrero


Jorge Mendes – Founder of Gestifute – TBC

Neil Lucas – CEO of Doyen Sports – TBC

Julio Senn – Partner Director – Senn Ferrero & Associates


CHINA: ON THE RISE– 15:00 | 15:45

Jun Zhao – CEO – China Media Capital

Ramón Robert – CEO – RCD Espanyol SAD


FOOTBALL AS AN ELEMENT OF SOCIAL INCLUSION– 16:00 | 16:50

Rodrigo Fonseca – Creative Communicator and Sport Program Specialist – UNICEF

Federico Raviglione – Communication and Membership Services Coordinator at ECA

Matt Stevenson-Dodd – CEO – Street League

María Vallés – General Manager – FC Barcelona Foundation

Jürgen Griesbeck – CEO & Founder, Street Football World


PERSPECTIVES ON WOMAN´S FOOTBALL: PRESENT & FUTURE– 17:00 | 17:50

Sponsored by MARCA


Juan Ignacio Gallardo – Director Diario Marca – Moderator

Ana Rossell – CEO – AR10

Maria Victoria Pavón – President  C.D. Leganés

Patricia Rodríguez – Managing Director  S.D. Eibar


THE FUTURE OF THE PROFESSIONAL FOOTBALL INDUSTRY– 18:10 | 18:30

Javier Tebas – President  La Liga

Day 2

28.10.2016



TECHNOLOGICAL IMPACT ON FOOTBALL


FANS & MARKETING– 9:15 | 10:05

Sponsored by CISCO


Sebastián Lancestremère – Sports Business General Manager – Microsoft

David Nuñez – Director Media Partnerships  Twitter

Stefan Leibhard – Managing Director Product – Sportradar

José Manuel Petisco – General Manager – CISCO

Esteve Calzada – CEO – Prime Time Sport


SMART STADIUMS– 10:15 | 11:05

Sponsored by AUDITEL


David Ceballos – Senior Manager – AUDITEL

Jorge Betancor – Architect – Populous

Birger Nass – Head of Stadium and Security Department – DFL Bundesliga

Andrea Sartori – Global Head of Sport – KPMG

Pedro Sebastián de Erice – Regional Managing Director  AUDITEL


FROM FAN ENGAGEMENT TO MONETISATION– 11:15 | 12:05

Sponsored by PIVOT SPORT


Nacho Ríos – Senior Director – Pivot Sport

Stephen Duval – Co Managing Partner – XXIII

Felipe Martin – Marketing Director  Santander

Nacho Martínez Trujillo – Director General Innovación y Desarrollo Global, LaLiga


SPORTS SPONSORSHIP AND CONTEXT– 12:15 | 13:05

Sponsored by WWP

Rayde Luis Báez – Managing Director WWP

César Ruiz – Head of Advertising Sales and Partnerships BeIN Media Group

David Molina Head of Sponsorships in Europe, Mastercard

Pepe Soler-Roig –Sponsorship and Events Manager –Audi Spain


INFLUENCERS: A NEW REALITY FOR YOUR BUSINESS– 13:10 | 13:30

María Concepción Ferreras – Director Youtube Partnerships, Southern Europe and Turkey

Bastian Manintveld – Executive Chairman, 2btube

Moderated by Alberto Hernández Bravo Founder – El  Despacho de Kotler


WFS GSIC START-CUP COMPETITION– 13:35 | 14:25

7 startups will compete and give elevator pitches on their company



CLOSING CEREMONY– 14:30 | 15:00

25 Oct, 2016
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