Sergi Vieta (Barcelona, 1974) has a large backrground in the business administration sector.
This top-executive began his career at KPMG UK, firstly in the auditing area and then in the Corporate Finance and M&A unit of European football.
A few years later, Vieta co-founded a relevant sports agency prior to joining Mediapro, where he performed consulting services with clubs, leagues and brands, and also organized friendly matches and dealt with the production of events. Afterwards, he was promoted to the operations team of La Liga World Challenge, a global program created by Liga in collaboration with Mediapro, in order to organize summer tours for small and medium Spanish football clubs.
Recently, Vieta joined Granada FC appointed as General Manager by an important Chinese investment fund.