He graduated in Business Administration from Villanueva University in Madrid and has a Bachelor in BA at the University of Wales in 1997; he is also PDD at IESE Business School (2011) and Business Sport Management Program at CSBM-IESE.
Now he is Managing Partner at Ideofactum, a consulting firm specialized in Sport Management and Member of the CSBM (Center for Sports Business Management) at IESE Business School.
He started his professional career at Arthur Andersen. in 2003, later leading the Advanced Customer Management business line in Ernst&Young Spain. In 2006, he became Director in Customer Management in PwC Spain having responsibility in PwC Eurpope.
In 2009, he joined KPMG to develop the Financial Sercives Consulting business line and in 2012 became a Partner in business consulting in Latin America.
Currently, he is not only working as Managing Partner, but is also a professor at the University of Navarra and a frequent speaker in different seminars.
Out of their 4 different lines of business to which they dedicate, the main activity of Ideofactum is regarding sport an acting as a sport consultant for such. For instance, they are experts at creating value based strategies, negotiation with one of the ultimate objectives being to reach international presence.
Not only that, IdeoFactum also helps in the evaluation of partnerships, organizes large-scale sport events and marketing actions oriented towards the city and brand creation in sport.