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Andrea Sartori

Global Head of Sport at KPMG
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Global Head of Sport at KPMG

Andrea leads the Global Sports Practice at KPMG. His main areas of expertise include business planning, valuation, transaction, project financing, market and financial feasibility studies and project management of complex advisory assignments in the sport and leisure industries. Outside of these industries, Andrea has extensive experience with special classes of real estate such as stadia, sport arenas, golf resorts, convention centres, hotels, marinas and theme parks.

During his career with KPMG, Andrea has performed over 300 assignments in more than 30 countries globally. Some of Andrea‚Äôs major clients in recent years include various national and international football governing bodies, several football associations and clubs, investors, developers, as well a large number of sovereign wealth funds from the Middle East. 

Beside his broad experience in football, Andrea has also provided advice to a range of stakeholders in golf, alpine and motor sports. Andrea is also the founder of, the business intelligence tool of KPMG which democratises and consolidates financial and operational data of more than 100 European football clubs.

Football Benchmark

Football benchmark provides service aimed at gaining understanding of the diverse range of services for football clubs, leagues, football federations, international giverning bodies and other organisations across the football industry. These include areas such as conseptualisations, operational review, create business plan, assessment of economic impact and organisational structure. 

KPMG's Sport practice was set up to address the specific needs of clients which are active in the sport business industry. Through knowledge sharing and co-ordinating working practives with the Global Sport Network, KPMG's team possess a deep understanding of International best practice and insight on the specific market, along with monitoring key developments.

The Sports practice is focused on four main segments of the sports market:

  1. Infrastructure ;
  2. Governing bodies and federations ;
  3. Clubs ; and
  4. Major events.

With relentless excutions, football benchmark helps them get the job done right. Over the years, KPMG has assisted an array of clients including some of the largest clubs and organizations such as:

  • 2018 FIFA World Cup Organising Committee
  • Bundesliga
  • Borussia Dortmund
  • AFC Ajax
  • Real Madrid CF
  • FC Internazionale
  • FC Porto
  • Juventus FC
  • Iris Football Association
  • Manchester United FC
  • .And many more

WorldfootballsummitwfsMadridkpmgsportdeportefutbolconsultoriabig 4business
19 Oct, 2016
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