"My work has always been about embracing new formats and emerging technology.Through my marriage of art and science there is an endless landscape of possibilities"
Avec ses cheveux striés et le goût pour la mode extravagante, basé à Londres, Alex Box a été appelée le Daphne Guinness de l'industrie de la beauté. Il ya cinq ans, elle a été nommée directrice de la création de Illamasqua, une ligne de cosmétiques pleine de nuances qui est aussi audacieuse et expressive qu'elle .
Alex Box studied and exhibited as an installation artist before training to become a make-up artist,her main focus being on the relationship between bodies and the environment.
As a make-up artist, she went on to explore this relationship, fusing art, science, nature and the magical for designers such as Gareth Pugh, Karl Lagerfeld, Alexander McQueen, Stella McCartneyand Chanel. She is also a regular contributor to Vogue, Numéro, i-D, Dazed and Confused, AnOther Magazine and V.
Alex is known for pushing and blurring the boundaries between technology, art, and commerce withboth visionary digital collaborations and as the creative director and co-founder of cult cosmetics line Illamasqua, shaping and creating the brand's image and products from conception.